BAU 2021 still on track

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BAU 2021 is on track to offer the industry an attractive platform at the Munich Exhibition Center from January 11 to 16. This is the result of the latest meetings of the Advisory Board and Board of Trustees with representatives from leading exhibitors and trade associations. In view of the falling rates of infection and easing of travel restrictions throughout Europe, Messe München believes that the prospects are good for a successful BAU 2021. A 15 percent Corona bonus on the participation price should help the exhibitors with the acquisition of visitors.

Developments over the past few weeks and the positive feedback from the Advisory Board make Reinhard Pfeiffer, Deputy Chairman of the Executive Board of Messe München, very confident: “As in the past, the bookings for BAU are excellent, demand is especially high from abroad. I am also certain that business activity will continue to gather pace over summer and fall. With the 15 percent bonus we want to give our exhibitors the opportunity to invest more in inviting their customers. Visitor numbers will likely be lower this time around. But with our combined efforts the quality and quantity of the visitors will once again be on a high level.”

Following the decision on May 27 that trade fairs can be held in Bavaria again, the Bavarian state government approved a corresponding protection and hygiene concept on June 23 as the basis for reestablishing trade fair activities. The cornerstones of the concept are: social distancing, hygiene, and traceability of all participants. The hygiene measures include increasing the frequency of cleaning activities and setting up disinfection stands. As regards a possible requirement to wear face masks, a review is scheduled for September before the fall trade fair season begins to determine whether this requirement is actually necessary. In any case, it is permissible to remove the mask during customer meetings that take place at tables—similar to the measure in place for hospitality businesses. “This is the current status,” stresses Reinhard Pfeiffer: “However, we hope that more restrictions will be loosened if the development of the pandemic is favorable.”

Meanwhile, the planning for BAU 2021 is running at full speed. While several well-known companies and brands have decided not to take part in BAU this time, there is still high demand for space, especially from abroad. Eighty percent of the available exhibition space, about 100,000 m² net, have already been allocated. This is the same level as two years ago. About a third of the exhibition space has been booked by international exhibitors. At present, demand is particularly high from Belgium and Poland, but also from countries such as Italy and Spain, which have been especially hard hit by the Corona virus. In view of this level of booking, management assumes that all 18 trade fair halls will be occupied.

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